Diagnosis and improvement of service quality in the insurance industries of Greece and Kenya

Tsoukatos, E and Marwa, S and Rand, G K (2004) Diagnosis and improvement of service quality in the insurance industries of Greece and Kenya. Working Paper. The Department of Management Science, Lancaster University.

[img]
Preview
PDF (Document.pdf)
Document.pdf

Download (529kB)

Abstract

There is widespread customer dissatisfaction in the insurance industry, stemming from insurers' failure to satisfy customers' needs. Therefore, further research to improve the industry's understanding of service quality is required. Using data from the Greek and Kenyan insurance industries, service quality is measured using the SERVQUAL methodology to identify quality determinants and existing quality gaps in the industries. Quality improvement strategies are recommended in each case. Some observations are made on the efficacy of the SERVQUAL diagnostic in assessing service quality in the insurance industry

Item Type:
Monograph (Working Paper)
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
48736
Deposited By:
Deposited On:
11 Jul 2011 21:09
Refereed?:
No
Published?:
Published
Last Modified:
08 Aug 2020 00:08