A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development

Garcia-Rosell, J C and Moisander, J and Fahy, K (2011) A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. In: Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility :. Tilde University Press, Prahran, Vic.. ISBN 978-0734610850

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Item Type:

Contribution in Book/Report/Proceedings

Uncontrolled Keywords:

/dk/atira/pure/core/keywords/strategy

Subjects:

?? strategyhb economic theory ??

Departments:

Lancaster University Management School > Lancaster University Management School - Other > Centre for Strategic Management

ID Code:

47617

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 20:19

Refereed?:

Published?:

Published

Last Modified:

16 Jul 2024 02:28

URI:

https://eprints.lancs.ac.uk/id/eprint/47617