A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development

Garcia-Rosell, J C and Moisander, J and Fahy, K (2011) A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. In: Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility. Tilde University Press, Prahran, Vic.. ISBN 978-0734610850

Full text not available from this repository.
Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/hb
Subjects:
?? STRATEGYHB ECONOMIC THEORY ??
ID Code:
47617
Deposited By:
Deposited On:
11 Jul 2011 20:19
Refereed?:
No
Published?:
Published
Last Modified:
21 Nov 2022 14:16