A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development

Garcia-Rosell, J C and Moisander, J and Fahy, K (2011) A multi-stakeholder perspective on creating and managing strategies for sustainable marketing and product development. In: Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility. Tilde University Press, Prahran, Vic.. ISBN 978-0734610850

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/hb
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ID Code:
47617
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Deposited On:
11 Jul 2011 20:19
Refereed?:
No
Published?:
Published
Last Modified:
17 Aug 2020 00:15