Hsiu-Yuan, T and Campbell, C and Farshid, M and Chakrabarti, R (2009) Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track". In: Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009 :. unknown, N/A.
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ID Code:
47601
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Deposited On:
11 Jul 2011 20:19
Refereed?:
Yes
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Published
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16 Jul 2024 02:28