Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

Hsiu-Yuan, T and Campbell, C and Farshid, M and Chakrabarti, R (2009) Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track". In: Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47601
Deposited By:
Deposited On:
11 Jul 2011 20:19
Refereed?:
Yes
Published?:
Published
Last Modified:
13 Jun 2020 23:30