Defining brand values through sponsorship

Alexander, N S (2007) Defining brand values through sponsorship. In: 11th Annual International Conference on Sport and Entertainment Business (Columbia) - 2007. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47515
Deposited By:
Deposited On:
11 Jul 2011 20:18
Refereed?:
Yes
Published?:
Published
Last Modified:
05 Oct 2020 00:42