The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Piercy, N and Alexander, N S (1996) The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. In: Retail Marketing. Routledge, London and New York, pp. 43-63. ISBN 9780714641751

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Contribution in Book/Report/Proceedings
ID Code:
47495
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Deposited On:
11 Jul 2011 20:17
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No
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Published
Last Modified:
08 Jul 2020 23:28