International retail branding and consumer ethnocentrism

Alexander, N S and Doherty, A M and Carpenter, J and Moore, M (2010) International retail branding and consumer ethnocentrism. In: Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium (Barcelona) - 2010. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 47481
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:17
Refereed?: Yes
Published?: Published
Last Modified: 08 Jan 2020 00:36

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