International retail branding and consumer ethnocentrism

Alexander, N S and Doherty, A M and Carpenter, J and Moore, M (2010) International retail branding and consumer ethnocentrism. In: Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium (Barcelona) - 2010. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47481
Deposited By:
Deposited On:
11 Jul 2011 20:17
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Oct 2020 09:55