The management of customer portfolios: the paradoxes of extensive and intensive prescriptions

Vanharanta, M and Easton, G (2007) The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. In: Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47314
Deposited By:
Deposited On:
11 Jul 2011 20:15
Refereed?:
Yes
Published?:
Published
Last Modified:
10 Jun 2020 22:25