Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers

McEachern, M and Carrigan, M (2009) Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers. In: Consumer Behaviour: A European Perspective. Pearson Higher Education, London and New York. ISBN 9780273717263

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 47310
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:14
Refereed?: No
Published?: Published
Last Modified: 11 Dec 2019 01:20
URI: https://eprints.lancs.ac.uk/id/eprint/47310

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