Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers

McEachern, M and Carrigan, M (2009) Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers. In: Consumer Behaviour: A European Perspective. Pearson Higher Education, London and New York. ISBN 9780273717263

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47310
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Deposited On:
11 Jul 2011 20:14
Refereed?:
No
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Published
Last Modified:
09 Sep 2020 07:18