Reputational objects: a critical re-evaluation of corporate brand management

Kwon, W (2005) Reputational objects: a critical re-evaluation of corporate brand management. In: British Academy of Management Conference (Oxford) - 2005. unknown, N/A.

Full text not available from this repository.
Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Lancaster University Management School - Other > Centre for Strategic Management
ID Code: 47166
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:12
Refereed?: Yes
Published?: Published
Last Modified: 30 Sep 2019 10:46
URI: https://eprints.lancs.ac.uk/id/eprint/47166

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