Reputational objects: a critical re-evaluation of corporate brand management

Kwon, W (2005) Reputational objects: a critical re-evaluation of corporate brand management. In: British Academy of Management Conference (Oxford) - 2005. unknown, N/A.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
47166
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Deposited On:
11 Jul 2011 20:12
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Sep 2020 07:08