The role of the negative self in consumption

Hogg, M K and Banister, E N and Dixon, M J (2008) The role of the negative self in consumption. In: AFM (French Marketing Association) Conference (Paris) - 2008. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 47156
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:12
Refereed?: Yes
Published?: Published
Last Modified: 02 Jan 2020 00:34

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