The role of the negative self in consumption

Hogg, M K and Banister, E N and Dixon, M J (2008) The role of the negative self in consumption. In: AFM (French Marketing Association) Conference (Paris) - 2008. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47156
Deposited By:
Deposited On:
11 Jul 2011 20:12
Refereed?:
Yes
Published?:
Published
Last Modified:
02 Jul 2020 05:45