The weak and wicked world of marketing management

Lenney, P and Easton, G (2009) The weak and wicked world of marketing management. In: Annual Conference of the European Academy of Management (Liverpool) - 2009. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47144
Deposited By:
Deposited On:
11 Jul 2011 20:12
Refereed?:
Yes
Published?:
Published
Last Modified:
18 Sep 2020 05:40