Customer behaviour influence on brand valuation: a cultural aspect

Jucaityte, I and Matulioniene, L and Salciuviene, L (2007) Customer behaviour influence on brand valuation: a cultural aspect. In: Perspectives on Organizational Behaviour and Organizational Culture. unknown, N/A, pp. 117-133.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47112
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Deposited On:
11 Jul 2011 20:12
Refereed?:
No
Published?:
Published
Last Modified:
11 Apr 2020 23:57