The effects of customized banner ad on the formation of brand and ad attitudes

Salciuviene, L and Lee, K and Miller, K (2008) The effects of customized banner ad on the formation of brand and ad attitudes. In: European Marketing Academy (EMAC) (Brighton) - 2008. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47096
Deposited By:
Deposited On:
11 Jul 2011 20:11
Refereed?:
Yes
Published?:
Published
Last Modified:
22 Apr 2020 23:45