Consumer self-concept and brand personality correspondence: case of Lituanian clothing market

Auruskeviciene, V and Salciuviene, L and Skudiene, V (2008) Consumer self-concept and brand personality correspondence: case of Lituanian clothing market. In: Marketing in Dynamic Environments: Contemporary Research Advances. ATINER, Athens. ISBN 9789606672309

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Contribution in Book/Report/Proceedings
ID Code:
47088
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Deposited On:
11 Jul 2011 20:11
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No
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Published
Last Modified:
20 Jun 2020 23:26