Customer relationship management: private sector principles to public sector adoption

Fletcher, K and Pressey, A D (2006) Customer relationship management: private sector principles to public sector adoption. In: European Marketing Academy Conference (Athens) - 2006. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 47074
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:11
Refereed?: Yes
Published?: Published
Last Modified: 27 Dec 2019 00:33
URI: https://eprints.lancs.ac.uk/id/eprint/47074

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