The virtual maven: a study of market maven behavior in physical, web and virtual world channels

Barnes, S J and Pressey, A D (2008) The virtual maven: a study of market maven behavior in physical, web and virtual world channels. In: American Marketing Association Summer Educators Conference (San Diego) - 2008. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47069
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Deposited On:
11 Jul 2011 20:11
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 14:10