Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour

Penz, E and Hogg, M K (2007) Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour. In: 36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
47007
Deposited By:
Deposited On:
11 Jul 2011 20:10
Refereed?:
Yes
Published?:
Published
Last Modified:
10 Aug 2020 00:44