From sponsorship to parnership: interrupting the pattern of rhetoric of associational forms of interaction between business and non-profit organisations

Seitanidi, M M and Ryan, A (2006) From sponsorship to parnership: interrupting the pattern of rhetoric of associational forms of interaction between business and non-profit organisations. In: The Nonprofit and Art/Heritage Marketing Special Interest Groups of the Academy of Marketing First Joint Workshop (London Metropolitan University) - 2006. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
ID Code:
46869
Deposited By:
Deposited On:
11 Jul 2011 20:08
Refereed?:
Yes
Published?:
Published
Last Modified:
12 Aug 2020 10:39