From sponsorship to parnership: interrupting the pattern of rhetoric of associational forms of interaction between business and non-profit organisations

Seitanidi, M M and Ryan, A (2006) From sponsorship to parnership: interrupting the pattern of rhetoric of associational forms of interaction between business and non-profit organisations. In: The Nonprofit and Art/Heritage Marketing Special Interest Groups of the Academy of Marketing First Joint Workshop (London Metropolitan University) - 2006. unknown, N/A.