Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising

Gkiouzepas, L and Hogg, M K (2006) Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising. In: European Marketing Academy Conference (Athens) - 2006. unknown, N/A, p. 169.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46816
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Deposited On:
11 Jul 2011 20:07
Refereed?:
Yes
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Published
Last Modified:
09 Sep 2020 07:17