Investigating and conceptualizing approach-avoidance conflicts in consumer behaviour

Penz, E and Hogg, M K (2006) Investigating and conceptualizing approach-avoidance conflicts in consumer behaviour. In: European Marketing Academy Conference (Athens) - 2006. unknown, N/A, p. 178.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46814
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Deposited On:
11 Jul 2011 20:07
Refereed?:
Yes
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Published
Last Modified:
14 Aug 2020 06:37