Consumers and their negative selves: from 'so not me'… to 'just not me'

Banister, E N and Hogg, M K (2006) Consumers and their negative selves: from 'so not me'… to 'just not me'. In: Fashion Marketing: Contemporary Issues (2nd Edition). Butterworth-Heinemann, Oxford, pp. 217-229. ISBN 0750668970

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/contributionstopractice
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ID Code:
46810
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Deposited On:
11 Jul 2011 20:07
Refereed?:
No
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Published
Last Modified:
08 Oct 2020 09:54