The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

McEachern, M and Whitelock, J M and Warnaby, G (2005) The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach. In: European Marketing Academy (EMAC) (Milan, Italy) - 2005. unknown, N/A.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46714
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Deposited On:
11 Jul 2011 20:05
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Aug 2020 05:20