Stories: how they are used and produced in market(ing) research

Hopkinson, G C and Hogg, M K (2006) Stories: how they are used and produced in market(ing) research. In: Handbook Of Qualitative Research Methods In Marketing. Edward Elgar, Cheltenham, pp. 156-174. ISBN 1845421000

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46665
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Deposited On:
11 Jul 2011 20:04
Refereed?:
No
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Published
Last Modified:
20 Oct 2020 08:56