A participatory action research study of key account management changes

Lenney, P and Easton, G and Gilchrist, A (2004) A participatory action research study of key account management changes. In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46642
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:04
Refereed?: Yes
Published?: Published
Last Modified: 10 Jun 2019 19:54
URI: https://eprints.lancs.ac.uk/id/eprint/46642

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