Identifying segments in consumer markets: variable selection and data interpretation

Tonks, D G (2004) Identifying segments in consumer markets: variable selection and data interpretation. In: Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004. Thexis, St Gallen. ISBN 3-908545-96-X

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46602
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:03
Refereed?: No
Published?: Published
Last Modified: 10 Jun 2019 19:54
URI: https://eprints.lancs.ac.uk/id/eprint/46602

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