Market orientation and vertical de-integration - the implications of network partnerships

Mason, K and Doyle, J (1998) Market orientation and vertical de-integration - the implications of network partnerships. In: Academy of Marketing Annual Conference (Sheffield University) - 1998. unknown, N/A, pp. 632-633.

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46596
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:03
Refereed?: Yes
Published?: Published
Last Modified: 25 Feb 2020 04:52
URI: https://eprints.lancs.ac.uk/id/eprint/46596

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