Market orientation and vertical de-integration - the implications of network partnerships

Mason, K and Doyle, J (1998) Market orientation and vertical de-integration - the implications of network partnerships. In: Academy of Marketing Annual Conference (Sheffield University) - 1998. unknown, N/A, pp. 632-633.

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Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46596
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Deposited On:
11 Jul 2011 20:03
Refereed?:
Yes
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Published
Last Modified:
24 Nov 2020 10:52