The relevance of Soft Systems Methodology in implementing CRM applications in SMEs

Lockett, N J and Brown, D H and Sissons, A (2005) The relevance of Soft Systems Methodology in implementing CRM applications in SMEs. In: Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. unknown, N/A.

Full text not available from this repository.
Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Management Science
ID Code: 46572
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:03
Refereed?: Yes
Published?: Published
Last Modified: 13 Feb 2020 04:47
URI: https://eprints.lancs.ac.uk/id/eprint/46572

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