Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM

Lockett, N J and Doherty, N (2005) Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM. In: Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46570
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Deposited On:
11 Jul 2011 20:03
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Aug 2020 08:23