Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

Mason, K and Doyle, P and Wong, V (2000) Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration. In: 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46506
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:02
Refereed?: Yes
Published?: Published
Last Modified: 17 Jan 2020 00:45
URI: https://eprints.lancs.ac.uk/id/eprint/46506

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