Market orientation and vertical de-integration: adding value through relationships

Mason, K and Doyle, P (2000) Market orientation and vertical de-integration: adding value through relationships. In: Annual Conference of the Academy of Marketing - 2000 :. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? discipline-based research ??
ID Code:
46505
Deposited By:
Deposited On:
11 Jul 2011 20:02
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Jul 2024 02:17