'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation

Piacentini, M G and Cristovan, E and Shaw, S (1998) 'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation. In: Academy of Marketing Annual Conference (University of Stirling ) - 1998. unknown, N/A.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46441
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Deposited On:
11 Jul 2011 20:01
Refereed?:
Yes
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Published
Last Modified:
30 Sep 2020 03:32