The interpretation of financial services advertising and positioning by low income consumers

Hibbert, S A and McDermott, L and Piacentini, M G and Scott, G and O'Donohue, S (2002) The interpretation of financial services advertising and positioning by low income consumers. In: Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. unknown, N/A.

Full text not available from this repository.
Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
46438
Deposited By:
Deposited On:
11 Jul 2011 20:01
Refereed?:
Yes
Published?:
Published
Last Modified:
05 Apr 2020 23:41