Research and own brand development

Kirkup, M H (2000) Research and own brand development. In: The Marketing Research Process. unknown, N/A, pp. 287-291.

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/learningandpedagogical
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46284
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:59
Refereed?: No
Published?: Published
Last Modified: 17 Dec 2019 01:28
URI: https://eprints.lancs.ac.uk/id/eprint/46284

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