Halfords motor oils: packaging in own brand success

Kirkup, M H (2002) Halfords motor oils: packaging in own brand success. In: Marketing Communications: Contexts, Strategies and Applications. Financial Times Prentice Hall, pp. 728-729. ISBN 0-273-65500-0

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/learningandpedagogical
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ID Code:
46283
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Deposited On:
11 Jul 2011 19:59
Refereed?:
No
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Published
Last Modified:
20 Sep 2020 06:10