Research methods in industrial marketing studies

Dubois, A and Araujo, L M (2004) Research methods in industrial marketing studies. In: Rethinking Marketing: Developing a New Understanding of Markets. John Wiley and Sons Ltd, Chichester, pp. 207-228. ISBN 0-470-02147-0

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46271
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Deposited On:
11 Jul 2011 19:58
Refereed?:
No
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Published
Last Modified:
10 Jul 2020 07:50