Hogg, M K and Banister, E N (2003) Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. In: Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999 :. unknown, N/A.
Full text not available from this repository.Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? discipline-based research ??
Departments:
ID Code:
46219
Deposited By:
Deposited On:
11 Jul 2011 19:57
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Jul 2024 02:14