Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers

Hogg, M K and Banister, E N (2003) Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. In: Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999. unknown, N/A.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46219
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Deposited On:
11 Jul 2011 19:57
Refereed?:
Yes
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Published
Last Modified:
20 Apr 2020 23:48