Games of skill and chance: promotional competitions - mediated communications or (ids)organised consumption?

Eccles, S A and MacGregor, D (2002) Games of skill and chance: promotional competitions - mediated communications or (ids)organised consumption? In: Academy of Marketing Annual Conference (University of Nottingham) - 2002. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code: 46158
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:57
Refereed?: Yes
Published?: Published
Last Modified: 30 Jan 2020 00:43
URI: https://eprints.lancs.ac.uk/id/eprint/46158

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