Games of skill and chance: promotional competitions - mediated communications or (ids)organised consumption?

Eccles, S A and MacGregor, D (2002) Games of skill and chance: promotional competitions - mediated communications or (ids)organised consumption? In: Academy of Marketing Annual Conference (University of Nottingham) - 2002. unknown, N/A.

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46158
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Deposited On:
11 Jul 2011 19:57
Refereed?:
Yes
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Published
Last Modified:
29 Apr 2020 23:42