The delicious paradox: preconscious processing of product placements by children

Auty, S G and Lewis, C (2004) The delicious paradox: preconscious processing of product placements by children. In: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, New Jersey, pp. 177-133. ISBN 0-8058-4641-7

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46137
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Deposited On:
11 Jul 2011 19:56
Refereed?:
No
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Published
Last Modified:
30 Oct 2020 08:33