Diffidence about the use of technology-related products: development of a technophobia scale

Stottinger, B and Schlegelmilch, B B and Sinkovics, R and Woodruffe-Burton, H R (1999) Diffidence about the use of technology-related products: development of a technophobia scale. In: European Marketing Academy Conference (Berlin ) - 1999. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? DISCIPLINE-BASED RESEARCH ??
ID Code:
46050
Deposited By:
Deposited On:
11 Jul 2011 19:55
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 13:56