Exploring the principles of market segmentation

Tonks, D G (1998) Exploring the principles of market segmentation. In: The CIM Handbook of Strategic Marketing. Butterworth-Heinemann, Oxford, pp. 103-120. ISBN 0750626135

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Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/learningandpedagogical
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ID Code:
46048
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Deposited On:
11 Jul 2011 19:55
Refereed?:
No
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Published
Last Modified:
02 Jul 2020 05:44