Brand choice modelling: the key to consumer research

Greig, I (1998) Brand choice modelling: the key to consumer research. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 7-26. ISBN 9283112806

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/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46037
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Deposited On:
11 Jul 2011 19:55
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Published
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07 Jul 2020 23:28