Manufacturer-retailer relationships in Germany. The institutionalisation of category management

Araujo, L M and Mouzas, S (1998) Manufacturer-retailer relationships in Germany. The institutionalisation of category management. In: Network Dynamics in International Marketing. Pergamon Press, New York, pp. 211-232. ISBN 0-080-43358-8

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/learningandpedagogical
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46024
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:54
Refereed?: No
Published?: Published
Last Modified: 29 Nov 2019 01:11
URI: https://eprints.lancs.ac.uk/id/eprint/46024

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