Manufacturer-retailer relationships in Germany. The institutionalisation of category management

Araujo, L M and Mouzas, S (1998) Manufacturer-retailer relationships in Germany. The institutionalisation of category management. In: Network Dynamics in International Marketing :. Pergamon Press, New York, pp. 211-232. ISBN 0-080-43358-8

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/core/keywords/marketing
Subjects:
?? marketinghf commercelearning and pedagogical ??
ID Code:
46024
Deposited By:
Deposited On:
11 Jul 2011 19:54
Refereed?:
No
Published?:
Published
Last Modified:
16 Jul 2024 02:12